Advertisements – part 2

Yesterday, I mentioned why PublicWhip is currently running advertisements – today, I provide figures.

PublicWhip is currently hosted on a Memset Miniserver VM4000 which costs us £24.95 per month. We are willing to write this hosting cost off. We’re also writing off the cost of the New Relic monitoring system, our time spent responding to queries, kicking the old code when it breaks and other associated gubbins.

We charge for PHP development and WordPress / Perch development between £40-£60 per hour dependent on the complexity of the work.

We estimate that a total rewrite of PublicWhip will take 480 man hours – even at our lowest possible “extremely easy work for charity” pricing, it’s still looking at £9,600 (baring in mind that when we’re working on Public Whip, we aren’t working on projects which are making us money). At the current revenue rate we’re getting from Google Adwords (baring in mind, it is still very early days) – it’ll take 6.5 years to get that money, but we don’t really want to increase the number of adverts.

We’d much prefer a “PublicWhip is supported by [your brand here]” style thing: one sponsorship message per page (that’s 46,877 times viewed per month across 10,454 unique visitors: April to date) and no other advertisements. So please contact us at team [at] for sponsorship details!


As you can see, we’re currently trailing advertisements on the Public Whip website. These advertisements, currently powered by Google Adsense, will be kept to a minimum and are just intended to try and fund the development and hosting of Public Whip.

For the last 6 months or so, Bairwell Ltd has been hosting the PublicWhip website totally free of charge (even though we’ve got expenses associated with the hosting) and generally maintaining the site/answering queries. However, we have got big ideas for the site: but we’ll need to rewrite it from scratch to fix these issues – this will take time (a few months) – and we do, unfortunately, need to be able to eat during this period! Hence the advertisements to try and raise funds.

We have tried to raise funds in alternative ways (spending in excess of £500 to do so: at a conservative estimate, PublicWhip has cost us over £3,000 in the last 6 months!), but we were unable to find backers 🙁

We don’t like running adverts and would prefer not to – so if you want to sponsor the site (nothing too political please: the site needs to keep its neutrality), please please please get in contact with us at team [at] .

If you’ve got any thoughts on these changes, please let us know in the comments!