Advertisements – part 2

Yesterday, I mentioned why PublicWhip is currently running advertisements – today, I provide figures.

PublicWhip is currently hosted on a Memset Miniserver VM4000 which costs us £24.95 per month. We are willing to write this hosting cost off. We’re also writing off the cost of the New Relic monitoring system, our time spent responding to queries, kicking the old code when it breaks and other associated gubbins.

We charge for PHP development and WordPress / Perch development between £40-£60 per hour dependent on the complexity of the work.

We estimate that a total rewrite of PublicWhip will take 480 man hours – even at our lowest possible “extremely easy work for charity” pricing, it’s still looking at £9,600 (baring in mind that when we’re working on Public Whip, we aren’t working on projects which are making us money). At the current revenue rate we’re getting from Google Adwords (baring in mind, it is still very early days) – it’ll take 6.5 years to get that money, but we don’t really want to increase the number of adverts.

We’d much prefer a “PublicWhip is supported by [your brand here]” style thing: one sponsorship message per page (that’s 46,877 times viewed per month across 10,454 unique visitors: April to date) and no other advertisements. So please contact us at team [at] for sponsorship details!

3 thoughts on “Advertisements – part 2

    • We haven’t heard from Jimmy Wales – however, we are going through a list of potential contacts (which includes Jimmy Wales/Wikipedia Foundation) and contacting them. Which, again, takes time…

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